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Circular Economy

Metals-as-a-Service (MaaS)

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Exploring a servitization model as a means to improve critical mineral supply and increase circularity

Metals-as-a-Service (MaaS)

A significant supply of secondary (i.e., recycled) metal will be needed to accommodate rising demand for clean energy metals. Although some exploration into transformational circular business models has been done, further research and systems thinking are necessary to overcome the metals value chain’s inherent cultural inertia to maintain the norm.

Metals-as-a-Service (MaaS) is a servitization model based on granting customers the right to use a metal, while the ownership remains with one segment of the value chain. As an alternative business model, MaaS can be used as a strategy to transform the global metals value chain with the potential to: 

  • Produce an adequate and timely supply of critical metals for the clean energy transition
  • Minimize the environmental harms produced across the value chain
  • Improve metal circularity (e.g., materials intensity, recycling, financial instruments)
  • Highlight systemic market weaknesses that need to be addressed
  • Identify innovation and investment opportunities

To better evidence this potential, CCSI and the Carbon Trust are partnering to provide the research, analysis, and stakeholder engagement that lays an effective groundwork with three components: 

  • Economic benefit analysis of the MaaS value chain to establish its validity
  • Exploration of both ‘least risk’ business models and related innovations for different segments in the value chain
  • Financing and policy enabling environments that could unlock adoption of MaaS

On July 15, 2025, CCSI and the Carbon Trust co-hosted a closed-door strategy workshop in London convening a diverse group of actors from across the metals value chain—including mining, recycling, trading, manufacturing, finance, and policy—to examine how MaaS might unlock the untapped economic value of secondary metals, support circular systems change, and reduce pressure on primary supply. The workshop aimed to: (1) assess the economic potential of MaaS; (2) identify priority areas for further research and piloting; and (3) launch the first community of practice dedicated to MaaS.

On December 4, 2025, the project partners held a webinar for the Community of Practice on “Metals as a Service: Financial Viability, Business Models, and Practical Applications in the Wind industry.”

Key themes from the webinar included real-world MaaS case studies with a focus on steel to wind turbines, advantages of business and financing structures like SPVs, economic analysis evidencing the business case, risk analysis, and digital traceability for investor confidence.

 

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